Who Gives a Shit About Your One Million Followers?

Photo by George Pagan III on Unsplash Lately, my social feeds are flooded with ads from digital marketers, content creators, and social influencers. Facebook’s and Instagram’s algorithm are doing their thing and showing me what they believe is relevant. Instead, I’m being bombarded by self-serving and self-proclaimed ‘gurus’ who claim they know the secret to social media success. … Continue reading Who Gives a Shit About Your One Million Followers?

“What is Content Marketing, and Why Should I Care?”

The term Content Marketing was coined in early 2000, and do you know who came up with that label? Who cares, right? As a small business owner and entrepreneur, that’s irrelevant – knowing doesn’t help your business grow, increase your profit margins, or add value to your customers. But understanding what content marketing is and … Continue reading “What is Content Marketing, and Why Should I Care?”

5 Key Ingredients for Cooking Up Flavourful Content

Online users are hungry for content that satisfies their current dilemma – which restaurant in Toronto has the best Thai food, how to properly lift a canoe, or where to buy Halloween candy in bulk. They devour websites that solve their problems and then snack on blogs, podcasts, newsletters, and videos relating to their interests. … Continue reading 5 Key Ingredients for Cooking Up Flavourful Content