“What is Content Marketing, and Why Should I Care?”

The term Content Marketing was coined in early 2000, and do you know who came up with that label? Who cares, right? As a small business owner and entrepreneur, that’s irrelevant – knowing doesn’t help your business grow, increase your profit margins, or add value to your customers. But understanding what content marketing is and … Continue reading “What is Content Marketing, and Why Should I Care?”

5 Key Ingredients for Cooking Up Flavourful Content

Online users are hungry for content that satisfies their current dilemma – which restaurant in Toronto has the best Thai food, how to properly lift a canoe, or where to buy Halloween candy in bulk. They devour websites that solve their problems and then snack on blogs, podcasts, newsletters, and videos relating to their interests. … Continue reading 5 Key Ingredients for Cooking Up Flavourful Content